Reasons Why Video is the future of content marketing

March 26, 2017

As online viewing soars as people use it as their source of information and entertainment small businesses need to start looking to include video as part of their internet marketing strategies. Video is the future of content marketing. Why should you consider using video as part of your marketing campaign?

  1. More Traffic

According to a CISCO forecast “Internet video streaming and downloads are beginning to take a larger share of bandwidth and will grow to more than 80 percent of all consumer Internet traffic by 2020.” The potential reach of video is incredible. As you know from my previous blog YouTube alone has 1 Billion users a month! Not counting all the other video publish sites. Video can give you access to this audience.

  1. Promotes brand recall

Video being highly visual and auditory makes it easier for viewers to remember more than promotional material that is text-based. Videos prove to be eye-catching and interesting and encourage people to stay longer in a specific site. To make more memorable videos News Factory has customized video production and daily video review.

  1. Video can boost you site’s SEO

One study found that people prefer videos more than text. HubSpot reveals that 65% of business decision-makers visit a marketer’s website after viewing a branded video. Relevant and high quality produced video marketing can improve your sites SEO by driving traffic to your website. When you are posting your video ensure that your title matches a search for your product.

  1. More ROI

According to HubSpot after watching video 64% of users are more likely to buy a product online. Video marketing is becoming a more powerful advertising tool every year. Video now generates three times as many monthly visitors to a website as plain text posts. HubSpot reports that 39% of business decision makers contact a vendor after viewing a branded video.

  1. Video content performs well on all devices.

Video content can be viewed on all devices, ranging from computers to mobile phones. This expands video’s reach and makes it more user-friendly and consumer-focused. Being mobile makes video accessible.

  1. Video content is shared

Viewers are in love with video that is interactive and entertaining. It is estimated that 92% of people who consume mobile videos share them with other people. Video content is a powerful tool for any brand that wants to expand its reach online or enjoy wider audiences.

There are a lot of types of video that can be used in marketing however there are three that are used by most companies.

  1. About Us/Company Culture Video. Introduces the company to people in an engaging manner. Great on a homepage or About Us page as well as published on YouTube

  2. Product Demo Video. Demonstration of the products of a company and effective at selling.

  3. Customer Testimonial Video. The advantage of the video testimonials is that they present customers telling the stories themselves, in their own words and voices. This creates a much more powerful resource for both marketing and sales purposes.


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